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Chevrolet is trying to silence buzz in Detroit that it’s dissatisfied with its lead agency Goodby, Silverstein & Partners, and will be looking elsewhere as it assigns future projects. In August, GM global marketing chief Joel Ewanick publicly criticized the lack of consistency of GS&P’s Chevy work, giving some of it “C” and “B” grades as well as “A.”
This as the General Motors brand assigns Mother Advertising a digital project associated with Chevy’s centennial celebration, which officially commences Nov.
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