General Motors' Chevrolet has made another move, tapping Spike DDB in New York to handle its African-American ad chores following a review, the client has confirmed.
Sanders/Wingo in El Paso, Texas, had previously handled that assignment.
"We've seen outstanding work from Spike DDB for their current clients and the creative approach they offer Chevrolet will be a great fit for the brand," said Chris Perry, vp, U.S. marketing at Chevy.
The client's yearly African-American ad spending was not disclosed. Past client spending in that sector has been $30-40 million. All told, Chevy spends about $650 million annually on ads, per Nielsen.
The client consolidated general-market creative chores at Omnicom's Goodby, Silverstein & Partners in May and tapped sibling shop LatinWorks for Hispanic market duties last month. Omnicom also has an ownership stake in Spike DDB.