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General Motors’ Chevrolet has made another move, tapping Spike DDB in New York to handle its African-American ad chores following a review, the client has confirmed.
Sanders/Wingo in El Paso, Texas, had previously handled that assignment.
“We’ve seen outstanding work from Spike DDB for their current clients and the creative approach they offer Chevrolet will be a great fit for the brand,” said Chris Perry, vp, U.S. marketing at Chevy.
The client’s yearly African-American ad spending was not disclosed.
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