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Chevrolet is attempting to maximize its sponsorship of South by Southwest conference later this month by announcing the integration of three new social media technologies.
Chevy has partnered with Gowalla, a location-based social networking service to let attendees at the show check in and let friends and followers know where they are at any given moment. The auto brand is also rolling out Camaro, Volt and Cruze models with QR codes. Attendees who use their camera phones to photograph the codes will be taken to a dedicated microsite addressing key vehicle features.
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