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Walt Disney, Yahoo, Google, Sony and Nestlé, in that order, are the most-loved companies in the world, according to an extensive study by APCO Worldwide. Rounding out the top 10, per the global communication and business strategy firm, are French retailer Auchan, Netflix, Whole Foods, Apple and Lowe's.
APCO surveyed 70,000 consumers in 15 major international markets about 600 of the world's biggest brands to arrive at its top 100 rankings. Interestingly, the Washington, D.C., firm's study measured eight emotional feelings people have toward brands: understanding, approachability, relevance, admiration, curiosity, identification, empowerment, and pride.
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