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NEW YORK Cessna Aircraft has awarded Danbury, Conn.-based shop Mediassociates its media planning and buying account after a review.
The incumbent was Kansas City-based Sullivan Higdon & Sink. It could not be immediately determined if the shop defended; other contenders were not disclosed.
According to Nielsen, Cessna spent $3 million on measured media in the U.S. in 2008.
Mediassociates will research, plan, implement, measure and optimize advertising schedules across all media channels in the U.S., Canada, Africa, Europe, Russia, the Middle East, Asia, and Australia.
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