CDC Adds New Ads to Successful Anti-Smoking Campaign

New ads look at how the habit affects loved ones

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Soon after the government abandoned the court fight over its proposed scary warning labels on cigarette packages, it returned to what works: advertising. The Centers for Disease Control will launch Monday a second media campaign aimed at persuading smokers to quit.

The campaign, Tips From Former Smokers, builds on the success of last year's $54 million ad campaign that doubled the number of calls to 1-800-QUIT-NOW and boosted visits to the website by more than five times.

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