Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK CBS literally “puts on the dog” to promote Greatest American Dog, a reality series that bows tomorrow night.
The campaign is a mix of traditional and non-traditional marketing, with some elements created in collaboration with the network’s media agency, Initiative. The campaign spans out-of-home, online, in-store, print, radio, cable and cinema advertising.
George Schweitzer, president of CBS marketing, pointed to several of what he deemed to be “unique promotions,” such as an alignment with Dogster.com,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in