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The Challenge
Every year, more than four million dogs end up in shelters. Pedigree decided to do something about it by creating the Pedigree Adoption Drive Foundation last year. The charitable organization is dedicated to helping shelters and rescue groups find homes for dogs. Now the issue was how could the Mars Petcare division raise awareness and money for its cause.
The Plan
The foundation and the “Million Dog Mosaic” were promoted at Pedigree.com, Dogsrule.com as well as at Milliondogmosaic.com/pedigree.
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