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The Plan:
The Sears Wish Book is steeped in history but a shopper marketing program devised by Reactrix gave it a 21st century twist. Reactrix STEPscape Media brought the retailer’s catalog to life at more than 100 shopping malls across the U.S. to drive sales of its consumer electronic purchases over the holidays.
The interactive STEPscape unit is a highly trafficked infotainment area at a mall. In the Sears example, once someone stepped or gestured over the projected book, it opened to, say, a page featuring a Sony LCD TV.
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