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Agency Partners’ Experience With Manufacturers, Dealers a Key
LOS ANGELES–Continuing its fast-track growth, Siltanen/Keehn has come in first in the race for the estimated $20 million-plus CarsDirect.com account. The agency, only seven months old, now commands almost $100 million in claimed billings.
The shop prevailed after a review that included several undisclosed West Coast agencies. Media buying remains at KSL Media, Los Angeles.
S/K brings extensive category experience to the job. Agency partners Rob Siltanen and Pam Keehn and group creative director Joe Hemp were all heavily involved on the Nissan account at their former agency, TBWA\Chiat\Day, Playa del Rey, Calif.
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