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NEW YORK Cars.com has purchased a 60-second spot that will air Feb. 1 in the second quarter of the 2009 Super Bowl on NBC, the client confirmed today.
The commercial will mark the second consecutive Super Bowl ad appearance for the firm and kick off a projected $200 million marketing campaign that will run through most of next year. (The company spent the same amount last year, calling the budget a record-high marketing investment.)
“We made significant strides in moving our brand forward through our Super Bowl ads and our overall marketing campaign in 2008,” said Mitch Golub, president of Cars.com,
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