CarMax Picks Its Next Lead Agency

Brand spends $60 million in media annually

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CarMax has selected McKinney as its new lead creative agency, the automotive retailer has confirmed.

The company spends about $60 million in media annually. The selection came after a review in which there were two other finalists: BBDO in Atlanta and The Martin Agency in Richmond, Va. Final presentations took place on Friday and Monday at CarMax's headquarters in Richmond.

In a statement, CarMax chief marketing officer Jim Lyski said that he looked forward to working with McKinney to "tell our unique story and connect the brand with consumers."

As lead agency, McKinney succeeds Silver + Partners in New York, which did not participate in the review.

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