Carl's Jr. Pumps Up Breakfast Sandwich

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NEW YORK CKE Restaurants continues to live up to its reputation of serving up “food porn” (as the Center for Science in the Public Interest, Washington, so colorfully called its Hardee’s Thickburgers).

This week, Carl’s Jr. introduced its “Monster Breakfast Sandwich.” Between two pieces of sourdough bread sit two eggs, two pieces of bacon, a sausage patty and cheese. Ads via Mendelsohn/Zien Advertising in Los Angeles tout the sandwich as “Breakfast as Big as Our Burgers.”

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