CARE Media Holdings is planning to launch its third place-based media network, the company recently announced.
The new network, Women's HealthCARE TV, will begin rolling out Oct. 1 in 100 test sites, expanding to 1,000 ob/gyn offices by Jan. 1, 2009 and 2,500 offices by the end of next year.
Women's HealthCARE TV joins the CARE's two other networks, PetCARE TV and KidCARE TV.
Advertising for the new network will run adjacent two to five minute programming segments that address the growing number of obstetric and gynecological health care issues women face. A medical advisory board screens the advertising.