Car Owners Star in Mercedes Ads | Adweek Car Owners Star in Mercedes Ads | Adweek
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Car Owners Star in Mercedes Ads

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Mercedes-Benz owners are the focus of new ads from Omnicom's Merkley + Partners in New York that tout the bond between owners and their cars. The effort, breaking this week, features TV, print and online work. The ads depict real-life owners and their vehicles. Their clothing, hairstyles and cars suggest different eras—from the 1950s to today.