Captain D's Taps TM Advertising

Zimmerman quit seafood chain in August

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Captain D’s Seafood Kitchen has a new agency: TM Advertising.  The Dallas-based agency replaces Zimmerman, which resigned the business in August.

Media spending is estimated at $7 million-$10 million, according to sources. The appointment ends a three-month review which came down to TM; Barkley in Kansas City, Mo.; Brunner, Pittsburgh; and The Buntin Group, Nashville. 

Captain D's decision follows changes in its top management ranks. In mid-September, the company replaced CEO David Head with Phil Greifeld, who had been chief executive at Huddle House restaurants.

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