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CANNES, FRANCE Is Joy Division the key to the new agency model?
The never-ending debate on the agency model of the future continued at Cannes today. While R/GA can channel its Bauhaus, 180 prefers to take its cues from 1970s new wave music. At a seminar on Tuesday, 180 Amsterdam founder Chris Mendola and executive creative director Andy Fackrell explained how the agency has shifted its operations in the past year to a more flexible model inspired by Factory Records, the label that produced work from Joy Division and other Manchester-based bands in the late 1970s.The
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