Creative leaders and communications experts from around the globe will gather on the French Riviera beginning June 19 for the 58th annual Cannes Lions International Festival of Creativity, the most prestigious advertising awards event in the world. With a record 28,828 entries—spurred by emerging markets from Southeast Asia to Latin America—the festival is bigger than ever before.
Adweek is sending its team to cover the many panels, parties, workshops, and seminars. As always, marquee names will take the stage throughout the week; besides those mentioned below, among this year’s speakers are Sir John Hegarty, Bob Greenberg, Nick Brien, and Mark Tutssel. Here are five talks—all taking place at the Debussy Theatre—that are not to be missed:
THE CANNES DEBATE
Sir Martin Sorrell Talks to James Murdoch and Jeffrey Katzenberg
12:30 p.m., Friday, June 24
WPP chief executive Sorrell moderates a clash of entertainment and media titans: DreamWorks CEO Jeffrey Katzenberg and News Corp. deputy COO and chairman and CEO, international, James Murdoch.
Fixing Advertising’s Talent Crisis
9:30 a.m., Thursday, June 23
“How can we make advertising a talent destination for today’s best and brightest?” Arnold Worldwide’s global CEO Andrew Benett moderates a panel with Bob O’Leary (Citi), Grant Duncan (Spencer Stuart), Emily Lawson (McKinsey & Company), Alexis Nasard (Heineken), and Marc Mathieu (Unilever).
New Business Models for a New Era of Marketing
11:30 a.m., Friday, June 24
Unilever CEO Paul Polman talks about the rise of Asian markets, and Unilever chief marketing and communication officer Keith Weed sits down for a Q&A with WPP chief executive Sir Martin Sorrell.
Advertising Meets Digital Publishing: The Hot Issue
3:30 p.m., Monday, June 20
Adobe CTO Kevin Lynch invites Vanity Fair executive digital editor Michael Hogan, Goodby executive creative director Christian Haas, and Ogilvy CCO Steve Simpson to discuss the challenges and opportunities for advertisers and publishers in the digital age.
Maurice Lévy Talks to the Nestlé CEO
2:45 p.m., Friday, June 24
Nestlé CEO Paul Bulcke sits down with Publicis chairman and CEO Maurice Lévy to share his take on the future of communications.