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Inside a converted manufacturing building in the Dumbo section of Brooklyn, N.Y., lies an independent ad agency called Breakfast. Its tiny band of workers sits before a tight cluster of computers in the huge raw space. Breakfast (as in “break fast,” not scrambled eggs) has a full-time staff of eight, including its three principals. And in a Peter Pan kind of way, while the shop will continue to mature, the intention is to never grow beyond a dozen employees.
“We’ve always wanted to be very nimble,” explains Andrew Zolty, Breakfast’s co-founder and creative director, noting that the agency’s focus on unusual out-of-home creative has attracted clients like Major League Baseball and Google.
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