California Avocado Commission Hires Mullen Lowe to Increase the Brand's Reach

Trade group wants to target younger consumers

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Mullen Lowe will strive to reach "new audiences in new places" early next year when it launches its first work for the California Avocado Commission, an account the agency just added following a review.

That's according to Margaret Keene, executive creative director for the shop's Los Angeles office, who said an "integrated multi-platform approach," including digital and paid social, is in the works. Like many clients across the advertising spectrum, the commission wants to reach "younger consumers—some who currently are interested in a food's origin, some who might need more reasons to pay attention," she said.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in