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NEW YORK Cadbury Adams USA has kicked off a review of its media chores in the U.S. and Canada, the client has confirmed. The gum and candy maker spends $115 million annually in North American measured media.
WPP Group’s Mediaedge:cia is the incumbent on the U.S. account, and M2 Universal holds the Canadian business. Both agencies are expected to defend.
Invitations to pitch the business were issued earlier this week, but the client would not disclose who was invited.
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