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NEW YORK Cadbury Adams USA, the confectionery arm of Cadbury Schweppes Americas, is talking to consultants about its media business in the U.S and Canada, sources said.
Several consultants have submitted proposals to evaluate the performance of Cadbury Adams’ media agencies and, if deemed necessary, conduct a review, per sources. The Parsippany, N.J-based company is expected to hire a consultant in the next few weeks.
In the U.S., the traditional media incumbent is WPP Group’s Mediaedge:cia in New York; the shop’s MEC Interaction unit here handles online media duties.
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