Burson-Marsteller Draws Ire for Working With Islamist Political Party

Downplays report of refusal to work with Israel

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

One of the world’s largest public relations companies has become embroiled in a controversy surrounding its representation of a Tunisian Islamist political party and is downplaying a report that it refused to work with Israel.

No stranger to taking on controversial clients, American-based Burson-Marsteller is representing Tunisia’s Ennahda Party to improve its image abroad, according to the New York Observer.

The Ennahda Party formed a coalition government in Tunisia during the 2011 Arab Spring uprisings. The Party recently handed over the reins of power to a caretaker government after reportedly coming under pressure for failing to stop terrorism and keep the economy on an even keel.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in