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By Scott Hume
CHICAGO–Leo Burnett resigned the $100 million Reebok International account late last week, citing continuing creative and philosophical differences. The advertising agency had handled creative since September 1993 and took on media buying the following year.
Brenda Goodell, vice president of U.S. marketing for Stoughton, Mass.-based Reebok, said her intention is to work with ‘a variety of agencies and creative resources’ as it has been doing recently. It may not select a core agency to succeed Burnett.
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