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Unable to take on First Brands’ whole account, Leo Burnett last week resigned its piece of it.
The agency announced Friday that it had resigned First Brands’ Glad and Glad-Lock lines, a $6 million account in 1997, according to Competitive Media Reporting.
Linda Wolf, president of Leo Burnett U.S.A., explained the resignation as a result of Danbury, Conn.-based First Brands’ desire to consolidate creative and media responsibilities for all its brands at a single agency.
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