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Back-to-school season is one of mixed emotions for parents. On the plus side, they know their kids will be someone else’s problem for much of each weekday. On the downside, it’s necessary to spend a significant amount of money clothing the youngsters for their schooldays. This spot from Burlington Coat Factory (by the New York office of Cramer-Krasselt) does a deft job of delivering its cost-saving message without making the clothes seem like bargain-basement material.
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