Bully Pulpit: Shops Battle Cyberbullying | Adweek Bully Pulpit: Shops Battle Cyberbullying | Adweek
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Bully Pulpit: Shops Battle Cyberbullying

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As we shift our lives online, we often re-create and sometimes exacerbate society's real-world problems. Such is the case with cyberbullying, as evidenced by the recent suicide of Rutgers University student Tyler Clementi after an illegally recorded video of his sexual encounter was posted online.

Teens are especially susceptible to online bullying. A recent study by the Cyberbullying Research Center (cyberbullying.us) shows that one in five middle-school students has been affected by such malicious acts, which the organization defines as "willful and repeated harm" inflicted through phone and computer technology.

AdweekMedia challenged agencies to create campaigns aimed at teens to reduce the incidence of cyberbullying. Six agencies participated and some of their work is presented here.


SEE THE CAMPAIGNS:

ARNOLD, N.Y.

CRAMER-KRASSELT

COLOSSAL SQUID

FATHOM

GLOBALHUE

PEREIRA & O'DELL

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