Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Budweiser just got another makeover. The Anheuser-Busch brand just revealed its new packaging design, again from Jones Knowles Ritchie, with "America" replacing "Budweiser" on its 12-oz. cans and bottles.
With the new look, the Belgian-Brazilian owned brand is aiming to "celebrate America and Budweiser's shared values of freedom and authenticity," according to the company's release.
On shelves from May 23 through November's election, the packaging is a fundamental part of its summer campaign, "America is in Your Hands," which the brand is hoping will inspire consumers to "embrace the optimism upon which the country was first built."
"We are embarking on what should be the most patriotic summer that this generation has ever seen, with Copa America Centenario being held on U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in