Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Today Bud Light is launching its first foray into the Internet of Things with the Bud-E Fridge, a smart refrigerator that alerts you when you run out of beer, your six-pack is perfectly chilled, or someone dares to remove a can. Essentially, it's a mini-fridge for people who really care about their beer.
The Wi-Fi-connected device works in tandem with an app that sends the alerts right to your phone. Created in partnership with Buzz Connect and Linq IQ, the fridge sells for $299 and holds up to 78 beers—including 60 12-ounce bottles and 18 12-ounce cans.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in