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Following Kellogg’s announcement on Tuesday that it would be pulling ads from Breitbart, the “alt-right” news organization created a campaign encouraging its readers to boycott the company.
The maker of Pop-Tarts, Apple Jacks and Rice Krispies came under fire for ads on the site after President-elect Donald Trump appointed former Breitbart chairman and white nationalist Steve Bannon as his chief strategist.
“We regularly work with our media-buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” Kris Charles, a spokeswoman for Kellogg’s, told Bloomberg of its decision to remove its ads from Breitbart.
Charles continued, “We recently reviewed the list of sites where our ads can be placed and decided to discontinue advertising on Breitbart.com.
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