Boston Hotel Leaders Look for Marketing Boost | Adweek Boston Hotel Leaders Look for Marketing Boost | Adweek
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Boston Hotel Leaders Look for Marketing Boost

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BOSTON--Tourism executives are mulling the use of $6 million in hotel taxes to help the local industry recover following the recent terrorist attacks. One possible use for the money: a marketing push with a patriotic theme. That plan was proposed at an emergency meeting Friday, where officials estimated that Greater Boston-area hotels stand to lose in excess of $100 million by year's end.

Acting Gov. Jane Swift would have to okay the use of those funds, which are currently being held for long-term projects. CGN Marketing & Creative Services, Boston, handles the state's tourism account; Irma S. Mann, Strategic Marketing, also Boston, works for the Massachusetts Port Authority, which also has a hand in drumming up tourism for the state. Massport also oversees Logan International Airport, where two of the hijacked jetliners that toppled New York's World Trade Center originated.

Late Friday, Boston Mayor Thomas Menino and the FBI insisted that reports of possible weekend terrorist attacks on Boston were "not credible."