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WPP’s Team Bank of America has been named the new global creative lead on the company’s business, replacing Omnicom’s BBDO after a review that kicked off in January, BofA confirmed.
In addition, the Charlotte, N.C.-based bank said it increased the creative role of roster shop Hill Holliday, with the Interpublic agency retaining marketing responsibility for BofA’s Merrill Lynch Wealth Management and U.S. Trust.
Starcom USA, a unit of Publicis Groupe, continues as BofA’s media planner, buyer and lead digital agency.
The Charlotte holding company is estimated to spend $2 billion globally on its communications, making the review one of the largest of the year.
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