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LOS ANGELES BMW is placing its U.S. regional advertising into review with an eye toward consolidating the number of shops in its stable, according to sources. The scope and timetable of the process are undetermined, but sources said the review would likely involve only roster shops.
All told, the work is worth an estimated $80 million in annual measured media.
BMW runs its regional advertising business unlike other automakers, with four regions covered by as many agencies.
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