BevMo! Eyes 3 Agencies | Adweek BevMo! Eyes 3 Agencies | Adweek
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BevMo! Eyes 3 Agencies

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Retailer BevMo! in Concord, Calif., is considering three California agencies as it reviews its ad account, per sources.
 
Pitching are: Goodby, Silverstein & Partners in San Francisco; Ground Zero in Marina del Rey; and Motta/Morris in El Segundo. Omnicom Group owns Goodby; the other two shops are independents.
 
The three agencies will give final presentations by month's end.
 
The chain of wine, spirits and beer superstores is expected to choose a winner by Labor Day.
 
Incumbent Hoffman/Lewis, San Francisco, which has held the account for more than six years, is not in contention.
 
Estimated annual ad spending is estimated at $10-15 million, the bulk of which is dedicated to TV buys in support of its five-cent wine sale twice a year.
 
BevMo! has about 100 stores, mostly in California, and a few in Arizona.
 
The privately held company is conducting the review without a search consultant.
 
Agency and client execs either declined comment or could not be reached.


Nielsen Business Media