BBDO Is Pitching Like Crazy in the Next 4 Weeks

Chases big brands that collectively spend $415M in media

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In the finals of four big reviews, BBDO has a shot at adding about $25 million to its revenue line if it runs the table—or getting burned out trying.

The Omnicom Group agency is making four final presentations in five weeks. The first—for the Wells Fargo creative account, with estimated revenue of $12 million to $13 million—took place last week at the bank’s San Francisco headquarters. This week comes the Legacy anti-tobacco foundation pitch, followed next week by Papa John’s and, finally, CVS the week of March 10.

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