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BBDO New York and Atmosphere Proximity have won Emirates Airline’s North American business, replacing Boston firm ISM which worked with the marketer for about 10 years.
The Omnicom agency beat other shops including Grey, DDB and JWT in a review for the account, sources said.
BBDO, which previously had a 40-year working relationship with Delta, works for Emirates overseas through offices like Impact BBDO in Dubai. In addition, Atmosphere Proximity has handled global digital and social responsibilities for the airline for nearly eight years.
Last year, Emirates spent about $31 million in measured media.
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