BaseSix Adds National Accounts | Adweek BaseSix Adds National Accounts | Adweek
Advertisement

BaseSix Adds National Accounts

Advertisement

Interactive marketing shop BaseSix has gained a trio of assignments from national clients.

Joining the agency's roster are HBO, AT&T Broadband and 1-800- Flowers.

To help drive sales in the 18-24-year-old demographic, BaseSix is creating an interactive and viral marketing campaign for HBO Zone, a new channel of programming targeting that age group, and HBO-Max, a programming package featuring channels of HBO and Cine max, both of which are units of Time-Warner Entertainment.

Efforts will include Internet marketing, e-mails, banner ads and online games on the company's Web site that encourage players to compete for prizes.

Westbury, N.Y.-based 1-800-Flowers has tapped BaseSix for "brand protection" services that will include an online corporate standards manual to communicate to employees and partners how the company's corporate identity may be used.

"Your brand is everything these days," said Jeff Swanson, executive vice president, marketing and client services at BaseSix.

"Their brand is very strong and they don't want to lose that" through distortions in graphics, color or placement on the company's delivery trucks, Swanson said.

For the Denver-based telecommunications, cable services and Internet-access provider AT&T Broadband, the agency will create a national interactive marketing campaign that will include banner ads, e-mail promotions and online newsletters.

Other clients of the 30-person shop in Boston, which launched in 1999, include Centocor, Ceridien Lifeworks, Houghton Mifflin, Student Advantage and WorldStreet. Recently, the agency hired Sheryl Victor as vice president, marketing director.