A-B, Nascar's Petty Launch Designated-Driver Push | Adweek A-B, Nascar's Petty Launch Designated-Driver Push | Adweek
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A-B, Nascar's Petty Launch Designated-Driver Push

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CHARLOTTE, N.C. Nascar driver Richard Petty and Anheuser-Busch are teaming up on a new Budweiser responsibility campaign aimed at reminding fans to use a designated driver, the company said.

"Racing is about winning, and we think it's important to remind fans that everyone wins by choosing a designated driver," said Petty. "We're very excited to work with Anheuser-Busch to help make sure everyone gets home safely on race day and anytime their activities include alcohol."

The campaign materials read, "Designated Drivers...Preferred by Kings Everywhere," and include the text, "The King of the Road and the King of Beers remind you to choose a designated driver. Two out of three American adults have been or used a designated driver. Thanks for making sure everyone gets home safely."

The work includes a print ad, outdoor board, T-shirt and sign-making materials. Budweiser's more than 600 wholesalers nationwide will use these materials locally in their markets at retail locations, racing venues, in publications and through other promotional race-related outlets, the company said.

Drivers in Charlotte saw the debut of the outdoor board as they traveled northbound on I-85 toward Lowe's Motor Speedway over the Memorial Day Weekend.

"It's truly an honor for us to partner with Richard on this important message to race fans," stated Carol Clark, A-B's vp, corporate social responsibility. "Choosing a designated driver is a sure route to victory lane."

Source: CSNews.com