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AWM's 2010 Mediaweek 50

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11. Sue Naegel: president, HBO Entertainment; David Nevins: entertainment president, Showtime; Chris Albrecht, president Starz

OVERSIGHT: Naegle oversees series programming/development at HBO. Nevins does the same at Showtime, as does Albrecht at Starz. IMPACT: With 28.6 million subscribers, HBO remains the leader in pay cable, thanks to hit series like True Blood. (The vampire drama drew 5.38 million viewers with its season 3 finale.) At Showtime, series like Dexter, Weeds and Nurse Jackie have helped boost subs to 18.2 million. And despite offering the least amount of original programming of the three, Starz boasts 17.3 million subs. TRACTION: Although subscriptions are slightly down versus a year ago, HBO continues to set the standard for quality TV. Over at Showtime, Nevins has big shoes to fill, having replaced Robert Greenblatt as the net’s chief programmer. Meanwhile, HBO’s ex-chief Albrecht recently acquired U.S. TV rights for big foreign series for Starz. 2009 RANK: Naegle, 12; Nevins and Albrecht, New
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12. Bonnie Hammer: president of NBCU, cable entertainment/cable studio

OVERSIGHT: Besides helming USA Network and SyFy, Hammer also rides herd on all original scripted content for NBCU’s cable group and emerging nets Chiller, Sleuth and Universal HD. IMPACT: The USA skipper is batting 1.000 with her original series, a roster of ratings sluggers that includes Royal Pains, Burn Notice and newcomer Covert Affairs. TRACTION: This summer USA averaged 3.46 million viewers in prime, beating its closest rival by nearly 1 million. The net has won core 18-49/25-54 demos five years running. Up next: sexy courtroom romp Facing Kate. 2009 RANK: 6
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13. Joe Abruzzese: president of ad sales, Discovery Networks

OVERSIGHT: Sells 13 national nets, including megabrands Discovery Channel, TLC and Animal Planet, as well as emerging property OWN: The Oprah Winfrey Network. IMPACT: Discovery in the first half of 2010 generated $595 million in ad revenue, an 11 percent lift from ’09. Some eight months before OWN’s launch, Abruzzese and OWN evp, ad sales Kathleen Kayse hashed out a $100 million deal with Procter & Gamble, making investors breathe a little easier about the net’s viability. TRACTION: GM and Kohl’s followed suit, and insiders estimate that 45 percent of the startup’s 2011 inventory is already sold out. 2009 RANK: 19
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14. Ed Erhardt: president, ESPN consumer marketing and sales

OVERSIGHT: Erhardt manages inventory for all Disney sports assets across all media platforms. IMPACT: Even the guy who sells Monday Night Football faced some belt-tightening during the recession. With auto and insurance dollars having gone the way of the USFL, Erhardt deftly replaced those endemics with packaged goods and a haul of female-targeted brands. (Last season, women accounted for 33% of all NFL viewers.) TRACTION: With auto back, Erhardt is raking it in; ESPN enjoyed a 31 percent lift in (FY) Q3 ad sales. 2009 RANK: New
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15. Suzie Reider: advertising director display, North America, YouTube/GDN

OVERSIGHT: Reider oversees YouTube’s ad sales operations. IMPACT: The question hanging over YouTube: Will Google ever be able to monetize all those video views? Instead of trying, YouTube smartly carved up a lot of the space around its video player, making the site a must-buy for high-reach-focused advertisers, including most movies. TRACTION: YouTube is the second-largest search engine and single most important video property on the Web, reaching 144 million unique monthly users (comScore) and generating 2 billion video views per day. 2009 RANK: New
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16. Tracey Scheppach: director of innovation, VivaKi

OVERSIGHT: Along with Curt Hecht, CEO of the VivaKi Nerve Center, Scheppach formulated The Pool, a massive research effort aimed at finding the most effective creative executions for online video. IMPACT: Scheppach has influence over $100 million of spending for brands like Procter & Gamble. TRACTION: Companies ranging from Microsoft to Yahoo to CBS are set to roll out campaigns using The Pool-recommended Ad-Selector unit this fall. 2009 RANK: New
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17. Cliff Marks: president, sales and marketing, National CineMedia

OVERSIGHT: Helms all sales and marketing for NCM’s media network. IMPACT: Now that cinema has caught the attention of TV buyers, Marks is wasting no time in turning the buy into an integrated one that includes movie advertising outside the theater. TRACTION: In 2009 NCM sold 10 integrated deals taking advertising beyond the screen to Web, mobile and lobby. This year, NCM expects that to grow to 25 and increase to 40 in 2010. 2009 RANK: 35
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18. Steven Friedman: general manager, MTV

OVERSIGHT: Runs resurgent Viacom jewel, which, thanks to the out-of-nowhere success of Jersey Shore, has big ratings to sell against. IMPACT: The success of the GTL crew—as well as Teen Mom and 16 and Pregnant, which have also resonated with the 12-34 set—helped boost Viacom’s Q2 profits by more than 50 percent, with CEO Philippe Dauman saying advertisers were “scrambling” to get into the show. TRACTION: Fresh off a ratings win for the 2010 Video Music Awards, which gave MTV its biggest audience since ’02, Friedman must ensure that Snookie and The Situation don’t, um, fade over the winter while developing beyond the reality genre. Solid pro-social work is a nice touch as well. 2009 RANK: New
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19. Jon Nesvig: president of sales, Fox Broadcasting

OVERSIGHT: Head of ad sales for Fox, which in May finished first in adults 18-49 for the sixth consecutive broadcast season. IMPACT: Triggered the upfront this year, shortly after the networks unveiled their new prime-time schedules in May. By the first week of June, Fox was done, having collected price increases of 8 percent to 9 percent and setting the tone for the market. Buyers are high on the net’s prospects. Questions persist about Idol’s ratings. TRACTION: Net has the upcoming Super Bowl, which is practically selling itself; the game was 80 percent sold coming out of the upfront. 2009 RANK: 7
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20. Jo Ann Ross: president, network sales, CBS

OVERSIGHT: Helms ad sales for the CBS Television Network. IMPACT: Last year, in the throes of the recession, Ross and her team slugged it out with buyers, eventually ceding some price breaks but probably the lowest of all the broadcast nets. This year, as the most-watched net, CBS nailed market-leading prime-time CPM hikes of 9 percent to 10 percent. TRACTION: Didn’t age down its slate with stars like William Shatner and Tom Selleck, but its “most watched” crown is probably secure for another season. 2009 RANK: 16
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21. Nancy Dubuc: president/gm, History and Lifetime

OVERSIGHT: Dubuc leads programming and day-to-day operations at History and Lifetime. IMPACT: Since Dubuc assumed command of History in ’07, the net has rapidly built a following among younger viewers with Pawn Stars, American Pickers and Ice Road Truckers. History averaged 751,000 adults 18-49 in the summer, an increase of 30 percent over the year-ago period. TRACTION: Having spun unscripted series into gold at A&E and History, Dubuc is now charged with righting the ship at the faltering women’s net Lifetime. 2009 RANK: 39
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22. David Lawenda: president, Univision Ad Sales

OVERSIGHT: Lawenda steers ad sales for all Univision media assets, including the flagship broadcaster, TeleFutura and Galavisión. IMPACT: During the 2010-11 upfront, Lawenda convinced marketers to shift money from the big four English-language nets to Univision, growing the network’s overall dollar volume by 20 percent. TRACTION: The 2010 Census is going to count 50 million U.S. Hispanics, a 42 percent lift from 10 years ago. Univision is well positioned to make the most of that shift. 2009 RANK: New
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23. John Nogawski: president, CBS TV Distribution

OVERSIGHT: Manages the most extensive programming inventory of any distributor, with 12 first-run strips and nine different off-net entries. IMPACT: Oprah will be gone soon, but CBS will still be the dominant force in first-run in game, court and magazine (and potentially talk). Priority for Nogawski: Get Judge Judy Sheindlin to resign. TRACTION: With eight of the top 10 shows in households (and dominance in all key demos in the 2009-10 season), CBSTD has an unprecedented lock in syndie. 2009 RANK: New
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24. Bill Koenigsberg: founder and CEO, Horizon Media

OVERSIGHT: Runs the largest independent media agency in the U.S. IMPACT: The shop, founded by  Koenigsberg in 1989, has grown to more than 90 clients with billings of around $2.5 billion. The big “get” this year for Horizon: DISH Network's $270 million planning and buying business. TRACTION: Never one to shy away from expressing his views on  industry issues, Koenigsberg was appointed earlier this year to chair the media policy committee at the 4A’s. 2009 RANK: 27
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25. Mark Ford: president, Time Inc.'s News & Sports Group

OVERSIGHT: Runs sales for Sports Illustrated, Time, Fortune and Money magazines. IMPACT: Industry pioneer in creating multiplatform sales force in 2005. Now reviving Time Inc.’s recession-weary titles via cross-platform sales, expanded event marketing business, iPad apps sponsorships. TRACTION: Instrumental in aligning SI Digital with TV partner Turner Sports, ensuring increased digital revenue for leading sports newsweekly. 2009 RANK: New
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