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Avrett Free Ginsberg is no longer participating in Coty’s review of global creative duties on its Sally Hansen, La Cross and N.Y.C. New York Color brands.
The Interpublic Group shop, the U.S incumbent on Sally Hansen, initially opted to take part in the review, with help from global sibling Lowe.
But when reached by Adweek, Avrett CEO Frank Ginsberg confirmed that his agency is no longer pursuing the business.
Projected media spending on the account is estimated at $10-12 million and is expected to grow as Coty shifts from a regional to global approach in marketing the brands.
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