Avant-Gardeners

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

If the word “gardening” prompts you to picture an old lady in a sun bonnet, you’re not entirely off the mark. Yankelovich’s Monitor Minute newsletter notes that gardeners are older on average than non-gardeners. But it also makes the point that about one-fourth of those who garden are under age 35, while fewer than half are over 50.

In all, 47 percent of adults (and 53 percent of homeowners) said they “garden or work in the yard in their spare time for fun and enjoyment.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in