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BOSTON AutoZone is poised to name Havas’ Media Planning Group to handle buying and planning chores on its $90 million ad account following a review, sources said.
The Memphis, Tenn.-based client, which ranks as the nation’s largest auto-parts chain, with more than 3,400 stores in the U.S. and Mexico, had handled the work in-house.
In addition to MPG, AutoZone talked to Publicis Groupe’s MediaVest, Aegis Group’s Carat and independent Horizon Media, among others, sources said [Adweek, Nov.
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