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The National Association of Realtors has put out the welcome mat for Arnold Worldwide, hiring the Boston-based agency to handle creative, digital, brand activation and strategy following a review led by consultancy Select Resources International.
The trade association, one of the nation's largest, with more than 1 million members, spent slightly less than $50 million on ads last year, and $14 million in the first quarter of 2015, per Kantar Media.
Arnold's selection marks a major shift for the client, which has worked with the incumbent, Most, an independent agency, for the better part of two decades.
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