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By David Gianatasio
BOSTON–Modes of transportation ruled at the Best of Broadcasting awards last week, with ads for cars and bicycles winning top honors for two of the region’s largest agencies.
Arnold Communications in Boston won best of show in the television category for its ‘Sunday Afternoon’ spot for Volkswagen of America.
Art director Alan Pafenbach and copywriter Lance Jensen created the commercial, which depicts two Generation Xers driving around aimlessly.
Hill, Holliday, Connors, Cosmopulos, also in Boston, won best of show in the radio category for a humorous campaign created for Providence Bicycle.
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