Are Car Makers Buying Into 'Buy American' Strategy?

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As U.S. automakers struggle to stay alive, “Buy American” consumer sentiment is one of the factors they have going for them. In USA Today/Gallup polling released this week (and fielded late last month), 37 percent of respondents said they’d “only consider cars from an American company” when in the market for a new vehicle.

That’s up from 30 percent saying the same in a December poll. There was a slight decline (from 15 percent to 12 percent) in the number who said they’d only consider buying from a foreign car company.

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