NEW YORK The One Show for the first time held a separate awards ceremony for design on Thursday night. And the big winner was music.
Apple took home six awards, four of which were for music-related projects, including a gold for its iPod Nano work.
Seattle's The Ames Bros. received a gold Pencil for its 2006 Pearl Jam tour poster. Blind, Santa Monica, Calif., also won a gold Pencil for its design of the cover of the Gnarls Barkley single, "Crazy."
Saatchi & Saatchi had the most gold medals with four. Three went to the Sydney office for posters and a Sydney Writer's Festival campaign and one to Dubai for ECSA Female Recruiting Co. work.
Other top winners were BBDO with five awards (two gold, one silver, two bronze); Kinetic Singapore, three (all silver); and TBWA\Chiat\Day, three (two silver, one bronze).
Thursday also marked the first time design winners were exhibited. Since the inception of the design awards in 2001, images of the work were shown on a large screen.
"Design is coming to the forefront as one of the main elements of communications, and The One Show is recognizing that," said Mary Warlick, CEO of The One Club, which produces The One Show. "You're seeing a natural marriage of creative talents, music and design."