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Apple dove head first into social media with the launch of Ping, the company’s latest version of iTunes, an offering comparable to Twitter for music lovers.
As expected, the company also unveiled a new version of Apple TV for $99, along with a TV show rental service. Initially, ABC and Fox have agreed to rent individual episodes of their series for 99 cents each.
With Ping, Apple has created a new social network that appears to serve as both a promotional platform for music artists and a music discovery vehicle.
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