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A&P, the supermarket chain that owns Pathmark and Super Fresh, is rolling out new marketing and packaging for its private label brands this month.
The move comes as other retailers, most notably Wal-Mart, have put more energy into their private label brands, which undercut their branded counterparts in price. Last month Wal-Mart introduced new marketing and packaging for its Great Value store brand.
A&P, also known as the Great Atlantic & Pacific Tea Co., will now sell more than 2,500 “high-quality, value-conscious food and other grocery products” across its portfolio of 10 store brands, according to a release from the company.
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