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By Michael McCarthy
NEW YORK–TBWA Chiat/Day has resigned as lead agency for America Online following the service’s recent moves to hire a variety of agencies on a project basis.
Mary Maroun, managing director of TBWA Chiat/Day’s New York office, said the agency resigned the business last Friday. ‘Despite the impressive growth and the real success of the ‘Jetsons’ campaign, our relationship was less than ideal,’ she said. ‘It’s awkward when your client tells you they want to go shopping.
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