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AOL appears to be positioning itself as a go-to ad destination for politicians and advocacy groups looking to persuade the masses prior to the 2010 mid-term elections.
The company has rolled out AOL Advertising Politics, a hub designed to serve as a sales tool and do-it-yourself media purchasing platform for political advertisers. The site provides detailed information and recommended tactics for multiple varieties of political campaigns, ranging from fundraising to location-based get-out-the-vote efforts.
The venue directs users to two different buying options: They can launch campaigs on their own via AOL’s Ad Desk platform, or contact a sales rep for assistance.
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